Jaeger LeCoultre (also known as “JLC” by watches aficionados) is currently renovating its store on Place Vendôme. The store will remain closed for several months (normally until Q3 201...
For its anniversary Carrefour sells at prices of 50 years ago 05/14/2012
Carrefour launched last week a advertising campaign on Rome, Italy, that got a broad press coverage. To celebrate its 50th anni...
What is the future of luxury brands in Asia? 05/09/2012
Specialized media flood us with figures all the more crazy than the others. Prada plans to open 160 new stores in Asia to suppo...
Bonne Maman so obviously copied by the competition 05/07/2012
When we give trainings on marketing or on market research we l...
Once again a great example of store window by Louis Vuitton 05/04/2012
Sometimes, less is more. I hate crowded stores’ windows, so ...
Lytro will fail and go bankrupt, unless … 05/02/2012
Do you know Lytro ? Most probably not. The technology behind t...
Is Germany an ecosystem for SMEs ? 04/25/2012
In a recent column published in Le Figaro, Jean-Pierre Robin e...
Another great billboard created for the Delen bank 04/23/2012
Billboards on buildings are trendy. You may remember the post ...
