If you are a practitioner this post will unfortunately be of no interest to you. However, if you are an academic, this may well interest you. I attended a publishing seminar by Will Mitchell, the e...
Italy : one firm out of 50 subject to insolvency procedure 01/25/2012
All European countries undergo the consequences of the financial crisis. Italy is obviously one of them. The truth had been hid...
Hublot makes use of latest technology to promote its products 01/23/2012
Hublot is the watch brand created by marketing genius Jean-Claude Biver. I stepped in the store of an authorized dealer the oth...
Bofrost adapts to local conditions 01/20/2012
Most of new know Bofrost and its delivery vans. Bofrost is a c...
How does the object reputation influence the consumer perception 01/18/2012
I just read about an amazing study carried out by a French sci...
The most beautiful ways to display products. Part 4: Fendi 01/16/2012
You may remember, if you are a loyal reader, of our series on ...
Why am I writing this blog? 12/23/2011
I was in a meeting with a client a few weeks ago and one of hi...
